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Hager Design turns
technical products
into familiar friends.
Erwin van Handenhoven
Hager Group Design Director
9
Before we start designing a new
product, we think about the
people it is going to serve. Will
it assist or entertain, observe or
protect, save time or save en-
ergy? Ideally, whatever it does,
users will feel it is a reliable
‘friend’. We need to know how
to connect with people on an
emotional level, to ensure that
in return they feel connected to
our products.
Technology for people
Responsible design builds on an ethical
foundation. At Hager, this foundation is all
about respecting people and caring about
their well-being. And it’s not just about
today – we want to inspire our customers
for years to come. That’s why we include
them in every stage of the design process –
from installer to planner, to end user.
An honest brand
Hager products are world-renowned for their
quality, which is visibly and tangibly unveiled in
their design. The unmistakeable, explicit and
clear brand image tells customers straight away
that these products are part of ‘the family’.
This is our signature, the Hager DNA, which
embodies two central principles.
Friendly, serene, balanced:
an honest, authentic
design that blends naturally into everyday life,
without gadgets or cheap effects.
Ingeniously simple:
our products are important,
but never over-the-top. If it’s not necessary, we
leave it out. The essence remains. Straightforward
in both form and function: simple to install, simple
to use. Simply Hager!
Looking ahead to the future
Hager systems are not stagnant – they are
expanding, gaining more and more visibility in
our customer’s homes. This has implications
for our present design language. We call it ‘New
Start’. The aim of New Start is to meet our
customers where they are, and carry them with
us into the future: with innovative ideas, new
designs and expressive materials. The new Hager
catalogue is full of ‘New Starters’ – along with
lots of ‘old friends’. Come and explore!